Ghostwritten blogs for independent publisher
An independent publisher reached out to me for ideas to increase their visibility on the web. They desired more inbound leads and, ultimately, clients. I suggested ghostwritten* articles under the company’s name to burnish their perceived credibility, improve SEO, and increase their visitors.
Within three months of SEO-optimized blog posts, we had increased the publisher’s number of inbound leads by 114% compared to the same period last year.
*Ghostwriting is the practice of anonymously writing on behalf of a client. In these arrangements I do not disclose either the identity of my clients or the existence of a business relationship with them.
On Google SERP
My contribution to the client’s business was very straightforward in this case. I received topics chosen by the client and wrote 1000-word articles 1-2 times per week, every week.
The regular content schedule, SEO, and quality of the material dramatically increased readership of the client’s blog. I never missed a deadline or came in over-budget.