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Legal Bookkeeper Case Study

Learn how a financial whiz named Liliane brought in new clients with digital content.

Content for Larsen Bookkeeping

Liliane, a talented bookkeeper specializing in small- to medium-sized law firms, knew she had the financial chops to take on new clients and firms. But she needed a way to establish her credibility and authority to new leads.

She wisely realized that she could use her website to bring in new firms if she posted a weekly blog on topics of interest to small law firms who might be seeking a bookkeeper.

But she spent all of her precious time serving her clients. On top of that, she was a numbers lady and would rather not write large amounts of content.

 

Months of Service

Words

Posts

Expert Content Plan

My Contribution

After identifying the demographic Liliane sought to target, I began creating content suitable for her client persona: small- to medium-sized law firms in the market for a skilled bookkeeper.

After identifying the demographic Liliane sought to target, I began creating content suitable for her client persona: small- to medium-sized law firms in the market for a skilled bookkeeper.

The results were immediate. Liliane started bringing in more readers than ever and was able to provide her considerable expertise to new clients and law firms.

It was, and continues to be, a win, win, win. Larsen Bookkeeping’s clients benefited, Liliane’s firm excelled, and my content was able to help another client.

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